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12 October 2010

Video art post-Gaga: Short attention span snippets on Kanye, Bjork, Bob Dylan, NIN & ICP

It used to be easy to understand the difference between Pop Music and Art Music. Pop Music was awesome (but kind of slight) and Art Music was awesome (but kind of tedious).

No longer.

Since the emergence of Lady Gaga and her ilk, it’s become harder and harder to determine the line between Art & Pop, between high culture and low culture and, yes, even between live and Memorex. The latest instance?

Well, okay, it’s not strictly true that Kanye and Gaga have changed the world as we know it. (Though yes when I read Kanye’s Twitter feed I feel he consistently threatens to reverse the polarity of the cosmos. In a good way.)

Artful pop stars appeared long before Gaga and Kanye came along. The popwerks of Bjork, Nine Inch Nails and Bob Dylan, to cite three examples, were powerfully intertwined with the larger world of the Arts — be they ripping off the work of “real” artists like Joel Peter-Witkin

NIN’s “Closer” by Mark Romanek

Or providing a forum for the emergence of other fellow creators…

Bjork’s “Triumph of a Heart” by Spike Jonze

Bjork’s “All is Full of Love” by Chris Cunningham

Bjork’s “Wanderlust” by Encyclopedia Pictura

Or, in the case of Bob Dylan, well, just allowing someone to be Bob Dylan…

Gaga, however, is something new. She’s too popular to be an arty favorite; she’s too arty to be a popular favorite in the traditional sense of the word. One part Madonna, one part Matthew Barney, all Gagamtkunstwerk, she doesn’t seem to care that, by definition, someone as popular as she is, is actually allowed to embrace stupidity more than she does. It’s always been the way of popular musicians to become idiots as they became really, truly popular. In fact, we’ve come to think of it as something of a God Given Right. Our most famous pop musicians are simply expected to become paranoid weirdos.

So why is it that Lady Gaga only seems to get sharper?

Part of it, I think, is that her music is, at best, sort of extraneous. At worst, my evaluation is that it’s is so clearly inferior to her co-branding & presentation that I wonder if & hope that she’ll transcend the need to make music at all. The sounds she makes (literally) are insignificant compared to the sound she makes (metaphorically).

It’s this over/under, best/worst evaluation of her which makes her so interesting. Pop musicians in the 20th century often struggled with the fact that they were popular for things other than their music. This conundrum became increasingly more fraught with the rise of music video. Remember when it was said that the video star would kill the radio star?

In other words, the visual would defeat the aural! Earaches would be masked by eye candy! This was cause for electrified, robot-age anxiety!

Now with Gaga, pop stars can revel in what they always wanted to be. Which is simply famous. Full stop. And guess what, dudes, there are many other “artists” crowding in to achieve the distinction of capturing this particular brass ring — achieving the nadir-slash-apotheosis of video stardom:

But, really, is this a race to the bottom? Or are we just redefining which particular ceiling this most popular of arts is trying to push against? Are we shifting from a world of Popular Music vs. Art Music competing in the marketplace, to Art and Pop joining as one to create a new kind of marketplace for Culture. No art. No pop.

One more video after the jump. To end things on a positive note…
Read more »

Posted by Alec Hanley Bemis  

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