11 November 2011
I post these two passages side-by-side because they’re more connected than you might imagine.
And then came modern transportation and media and suddenly, you could reach everybody.
This was a thrill. Not only for the performer, but the audience. Instead of being restricted to the talent in your local burg, you could be exposed to others, with a different voice, a different viewpoint, in many cases with superior talent.
And by time we hit the era of network television, there were very few slots, and if you made it through, you’d truly made it. That was the goal, to make it.
Artists want to be heard by as many people as possible. If someone tells you they’re satisfied with a tiny audience, they’re lying. Art is expression. It foments understanding. You’re filling a hole inside yourself and the satisfaction comes when you realize you’re filling the same hole in others. And no matter how many holes you fill, you still feel empty, it’s the artistic temperament.
And then the filter was tightened even more, during the MTV era. It was harder to make it, harder to get your video on television, but if you did, you were instantly nationally famous. You achieved that goal of mass exposure overnight.
But now that’s impossible. Unless you stab or shoot someone, commit a crime. If you do something outrageous, there are Websites devoted to exposing you, never mind YouTube. But shy of that, it’s nigh near impossible to reach everybody.
And this has got all artists scratching their heads.
The X and Y corporations pay property taxes to operate their stores in Schuylerville, and a percentage of the county sales tax they pay is returned to the village via a rather abstruse political formula. The stores also furnish a handful of minimum-wage jobs. But what they take away contribute to the town is far less significant than what they take away: the chance for a local merchant to make a profit, to keep that profit in town, where it might be put to work locally, for instance, in the upkeep of a hundred-year-old shopfront building downtown, or a Greek Revival house on Pearl Street, or in the decent support of a family. But that profit does not stay in town. Instead, it is funneled directly into distant corproate coffers. The officers of the X and Y Corporations, who do not live in Schuylerville, have no vested interest in the upkeep of the 100-hundred-year-old shopfront buildings or the Greek Revival houses there. (They may not even know what they town looks like, or a single fact of its history.) Their success is measured strictly by the tonnage of Cheez Doodles and Pepsi Cola they manage to move off the shelves. Read more »
Posted by Alec Hanley Bemis